If you’re a social media marketing agency manager, it’s important to understand some basic concepts about SEO. It can help you create better content that ranks higher on search engine results pages, and can also help you make sure your campaigns are as effective as possible. Here are four things every social media manager should know about SEO.
1. Keywords are important, but they’re not everything.
Sacramento SEO mentioned that when it comes to SEO, keywords are still important. But they’re not the be-all and end-all that they once were. In the early days of SEO, it was all about cramming as many keywords into your content as possible. These days, though, Google’s algorithms are much more sophisticated. They can tell when you’re trying to stuff keywords into your content, and it won’t do your ranking any good.
So what should you focus on instead? Creating quality content that’s relevant to your audience. That means writing articles, blog posts, and social media updates that offer value and address the needs of your target market. If you can do that, you’ll naturally use keywords that are relevant to your business, and your content will be more likely to rank well.
2. Links are still important.
When it comes to guest post sites, one thing that hasn’t changed is the importance of links. Inbound links from high-quality websites are still a major ranking factor for Google. So if you want your content to perform well in search results, focus on building links.
There are a few ways to do this. One is to create great content that other people will want to link to. This can be difficult, but it’s worth it if you can pull it off. If you have a blog, guest blogging is another good way to get links. And of course, you can always reach out to other businesses and ask them to link to your content.
3. Social media can help with SEO.
Social media can be a great way to promote your content and build links. But it can also have an indirect effect on your SEO. That’s because social media signals are becoming increasingly important to Google. When people share, like, or comment on your content on social media, it sends a signal to Google that your content is popular and relevant. And that can help your content rise in the search results.
4. You need to be patient.
SEO takes time. There’s no magic bullet that will instantly propel your content to the top of the search results. So if you’re working on an SEO campaign, be patient. It can take weeks or even months to see results. But if you keep at it and create quality content, eventually your efforts will pay off.
These are just a few of the things social media managers need to know about SEO services. By understanding how SEO works, you can create better content and run more effective campaigns. And that can lead to more traffic and higher rankings in the search results.