The more traffic your website has, the better. Search engine optimization is a way to improve your site’s rank in search engines like Google, Bing, Yahoo and others. The higher your rank, the more traffic you’ll get! Here are some tips that will help you get started on freeing up your time by getting more traffic to your website.
Understand Your Goals
Before you can get the most out of your campaign, it’s important to understand what your goals are. There are many different goals for a search engine optimization campaign and it’s important to know what you want to accomplish before doing anything else.
Make Your Content Mobile-friendly
In 2016, 54.2% of all internet traffic came from mobile devices. That’s up from just 28% in 2010. If you want your website to get more traffic, it needs to be mobile-friendly. You’ll need to go through your site and make sure that it loads quickly and is easy for people to use on their phones or tablets. This means a responsive layout and images that are scaled down for smaller screens.
Optimize Your Social Media Accounts
You may have the best website in the world, but if nobody knows about it, you’ll never get traffic. One way to create buzz for your website is by optimizing your social media accounts. This includes making sure that your posts are properly linked to your site, so when people click on them they can be easily directed to your website. It’s also important to work on getting trustworthy links from other sites.
Create Appealing Headlines
The headline is what will encourage people to click on your page, so make it as appealing as possible. It’s tempting to think that all you need is a catchy title and everything else will follow. But good headlines are more than just catchy phrases. They need to entice the reader to want more of what you have to offer.
Use Popular Keywords
One of the most common misconceptions about SEO is that it’s a guessing game where you have to try and predict what words or phrases people are going to search. And while some companies will use this strategy, it is almost always a bad idea. The better way to go about search engine optimization is using popular keywords. Search engine algorithms look for keywords and phrases that are relevant to your site when determining the ranking of your site in the SERPs (search engine result pages).
Make Sure Your Website Loads Quickly
Google gives a ranking boost for sites that load quickly. That means if your website takes more than 3 seconds to load, it will have a negative effect on your rankings.
Search Engine Optimization is amethoduse to improve the visibility of a site a search engine’s unpaid results. While there is some overlap, it focuses on the technical, on-page optimization aspects of a web page, and SEM focuses on the promotion of web pages with the intent to generate sales leads, such as through paid advertising. We hope you find our tips helpful to rank higher in search engine results and drive more traffic to your business.