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Google processes more than 3.5 billion searches every day. In all those searches, the chances are good that some of those people are looking for what your site has to offer. The question is, have you done enough SEO work to rank on the front page of Google?
Even great off-page SEO work will have limited effects if you don’t optimize your website pages. Below are seven tips that will help you optimize your on-page SEO and Google ranking.
1. Don’t Overuse Keywords
Finding the right keywords is essential to getting a lot of traffic from Google. It’s tempting for web admins to focus on highly-searched keywords and focus solely on those. However, doing this is a mistake.
Google penalizes pages that stuff keywords when doing keyword optimization. If you overuse those keywords in an attempt to rank, it can actually hurt your rankings.
Instead, focus on creating topics related to those keywords and naturally insert them into articles. You can use the rest of the article to sprinkle in related keywords.
If you focus on powering up that page, you won’t only rank the high search volume keyword you’re trying to rank. You’ll also end up ranking multiple lower volume keywords too. In many cases, the combination of those lower-value terms can bring more traffic than the high search volume search phrase.
2. Optimize Your Meta Tags
While Google has gotten much better at understanding content over the years, it isn’t perfect. It won’t always be able to tell what your page is about just by scanning the content.
That’s where your meta tags come into play. Your meta title, description, and keyword help Google understand what each one of your website pages is about. The keywords you use here give Google a great starting point to go off of.
Of course, that isn’t the only use of your meta tags. Google also uses these tags to know what to display on the search engine. The website title and description you see on Google are usually from these tags.
Optimizing these tags will help you display the content on Google you want readers to see on the search results, so you have a better chance of getting clicks.
3. Use Structured Data
If you use Google often, you probably noticed a significant change in how search results look. Google now shows snippet answers on the search page and displays more information about the sites in the listings.
It can do this because of structured data. Your structured data tags give Google more information about your page. You can add anything from pricing data to a FAQ section.
You can use structured data to claim featured snippet spots and claim more page real estate on the search results. Experiment with the different types of structured data to see what gives you the best results.
4. Create Internal Links
Google only has a specific amount of time to crawl all your website pages. Unfortunately, that isn’t always enough time to find all your pages and figure out what your website is about.
You can help this process by using internal links. Doing this will link similar content and create content clusters. These clusters help Google figure out what the main topics of your website are.
Internal links also help pass link juice from your main pages to lower-powered ones. This means you’ll have to invest less in backlinks and save money in the long run.
5. Optimize Your Speed
Google doesn’t only care about content anymore. It wants its users to have a great experience when they land on the pages they visit. If your pages load slowly for your visitors, that isn’t going to happen.
Unfortunately, many web admins only consider desktops when testing their page speed. The problem with this is that your desktop connection is fast. Many mobile users will visit using slower internet connections.
You can improve your page ranking by making sure every user can view your site quickly. When Google sees great page response times, it will value your website more highly.
6. Use a Responsive Design
Just like you need to consider speed for mobile users, the same is true for design. Since Google wants its users to have a great experience, you can’t provide a mobile web design that makes your website hard to read.
A responsive design will change your website layout based on the screen size of your visitors. It won’t matter what size device anyone has. Everything from the font size, website elements to the images will change to fit the screen.
Google can detect mobile-friendly designs now, so make sure to invest in a mobile-friendly website.
7. Order an Audit
Even if you’ve done a great job optimizing your on-page SEO, the chances are good that you didn’t get everything done. Search engine optimization changes all the time, so there may be something new that you missed.
That’s where an on-site SEO audit helps. You can reach out to a web marketing company and have them look over your site. They’ll look at all the basics and more advanced SEO tactics.
Once your audit is complete, you’ll get a report detailing what you can work on for your site. From there, you can pay the marketing firm to handle the changes for you or handle everything yourself.
On-Page SEO Is More Important Than Ever
SEO is a long game, so you can’t afford not to get started if you want to rank your site on Google. Make sure to use the on-page SEO tips above to help your site rank. When you can help Google understand what your site is about, you have a better chance of getting free search engine traffic.
Are you looking for more marketing tips that will help promote your website? Check out the blog to find our best advice.