Best Practices to make your product packaging stand out from the competition

Are you looking for ways to improve your product’s packaging to create a professional appearance for your business? But do you want to keep a personal, hand-crafted touch? All while sticking to your budget?

Custom stickers are just what you need. These sticky beauties can really elevate the look of your packaging in record time and help you reach new customers or boost your sales.

So, without further ado, let us jump right in.

1. Create a unique logo 

Maybe you think logo stickers are a thing of the past. How can they give your packaging the edge? That is because custom logo stickers are an absolute game-changer.

This means you will not be stuck with a generic, middle-of-the-road sticker. Instead, you can create a logo sticker that supports and represents each aspect of your brand; from the design to the material.

Get the most out of your logo stickers, by giving them away for free! Customers will see free stickers as a gift, rather than as advertising, which creates a whole host of positive associations around your brand.

2. Include a QR code 

QR codes are on the rise. You have probably seen them on numerous products. They can be a great way to direct your customers to more information about your product. But you can also use them to craft a multichannel marketing campaign.

Create a QR code on packaging that takes consumers to your website or a specific offer page. This way, you can use offline stickers to boost your online presence. And through the QR codes, you will be able to see how many website visitors it generated.

3. Try out different effects 

Did you know that there is much more to stickers than we tend to think of? In fact, stickers are not just plain white. Many sticker printing companies offer a wide range of vinyl-based effect materials.

Effect materials come with a metallic, glitter or fluorescent look that can be directly printed onto to create metallic colors or eye-catching looks for your custom boxes from Refine Packaging. This is the ideal way to upgrade your product’s appearance and give it a luxurious, premium look.

4. Switch it up often

Sometimes, even the best product packaging can become boring. After a while, customers will simply get used to it. You can avoid this and keep surprising your customers with new designs with custom stickers.

Whereas before, updated or themed packaging might have seemed like an unmanageable task, sticky labels make it a piece of cake. Simply browse design elements and create seasonal or themed stickers you can then apply to your packaging – an easy way to keep your customers engaged.

And those are four of the best practices to make your product packaging stand out from the competition. Are you ready to give these tips a try? We are excited to see how you will elevate your product packaging. Let us know in the comments below.

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