Social Media

How Do I Calculate My Engagement Rate On Instagram?

One of the most important social media is Instagram. Instagram is a free, online photo-sharing application and social networking platform. It was first launched in 2010 and by 2020 it is now 10 years old. Instagram was acquired by Facebook in 2012. Starting a new Instagram page with zero followers is a challenging task which can lead to frustration at different times. In this case you can buy instagram followers cheapest and increase the number of followers in the account.

Calculating Instagram engagement rates can be complicated in general. Today we will discuss how to calculate Instagram engagement rate. To determine the percentage of listeners who regularly engage with your content, you need to know how to calculate the Instagram engagement rate. Usually, saving comments in a post and swearing by the light is called the engagement rate on Instagram.Busyness on Instagram is very important because the high level of engagement gives the account social credibility and the number of likes spreads to a certain level due to the busyness.

There is a lot of controversy surrounding the way Instagram calculates engagement rates. To find out the Instagram engagement rate, first you have to share the engagement through the followers. Usually calculate the engagement rate by adding likes and comments. Many people calculate the engagement rate by counting the number of times a post has been saved. But this method makes it a little more complicated to calculate Instagram engagement rate. Because it can be seen that a lot of likes on & account but a few comments or a lot of comments but a small amount of likes on an account is considered as equal to likes and comments here, it becomes a little complicated to calculate the engagement rate.

 The three most popular ways to calculate engagement rates on Instagram are discussed below:

  1. Followers: The first alternative way to calculate Instagram engagement rate is to first divide the total number of likes and comments by the number of followers and then multiply by 100 to give you a percentage. This method makes the data used in calculations universally available, so it is easier to benchmark than other accounts.When using Later’s Instagram Analytics, a snapshot of the best-performing posts in the last 7 days or 3 months of an account can be seen.  The five best-performing posts can be found in the Overview tab at the bottom of the page.  Then the number of likes and comments received by the posts can be quickly counted. The best part of Later’s Instagram Analytics is that the account’s engagement rate (likes + comments / followers) can be calculated. If one goes to compare his engagement rate with his competitors, then using followers is the best and only option for him.
  2. Engagement: The second option is to divide the total likes and comments of the account by your own impressions and then multiply by 100 to get the percentage. This method is a little more convenient and pure than the first method.  This method allows a person to consider the total number of people who actually viewed his post instead of the total number of followers. But comparing account engagement rates with others using this method is a complex task.
  • True engagement: The third option is to use “true engagement” when calculating the account’s engagement rate, which includes not only likes and comments but also how many times the post has been saved. This method can be used to determine the business account engagement rate.

Hopefully it will be possible to calculate the Instagram engagement rate accurately by following the methods or strategies discussed above. Finally I want to say, the simplest way to calculate the engagement rate on Instagram is to follow.

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