How many types of research methodologies? A complete guide.

“If you do not know what you are doing with new knowledge, you are probably researching.”

Research is the most crucial step of any formal document. No matter how well you compose your paper. If you are not good at investigating your topic, it will reflect in your words. No one wants their time and hard work to go to waste. You might believe you are familiar with the affair, but you could miss the key information that will enhance your paper.

Therefore, one should always do extensive research before creating the outline of a document or novel. Generally, academic coursework such as thesis, assignments, papers, and essays require a large amount of researched material. But what kind of research methodology and design benefits your subject? 

Are you brainstorming about writing a document? Then you should be acquainted with different types of methodologies and decide which approach matches which topic. Therefore you should read further for the relevant information. 

Types of research methodologies

Before we get into the types of research methodology, you need to contemplate your motive by conducting the research? For example, do you want to get statistics/numerical data of a hypothesis, or do you need a detailed answer for “how” and “why” about an experience? 

You need this information to understand the type of research method you will utilize for your study. You can do this by getting familiarized with both methods. 

Quantitative methodology

A quantitative methodology is a research approach that focuses on numerical data and statistics. Therefore, if your research is based on frequency and hypothesis analysis, you should do quantitative research to benefit your topic. 

Quantitative methods are the type of methodology that students and researchers usually use. But establishments, restaurants, and hotels also use them for feedback. 

Since the quantitative research approach is based purely on data collection, there are two main ways to collect data for the quantitative methodology approach. Both have proven to help researchers in their field of study. But, first, primary and secondary methodology in research require tools for data collection. 

Primary quantitative data collection method:

The primary method to collect data from mass participants is through surveys, polls, questionnaires and experiments that give the basic market research. It involves direct data collection by the researcher. Let us look into each way and what assistance it provides the researcher. 


The researcher does surveys by engaging with his targeted audience in the form of questions via emails, phone calls, SMS, online polls, and social media distribution. 

These surveys give the general thought process of the audience. For example, what are their thoughts about a product or service? These surveys are extremely valuable for a researcher. 


Have you ever been to an establishment where they made fill out a feedback form? Or, in your university, you were asked to give your experience after the end of a class? These questions are close-ended with only a few objective options so that the researcher can achieve the average within the study.
For example, A hotel or restaurant hands you a form to fill asking questions about your experience. Was your stay pleasant? Was the food fresh? The answers available will be YES or NO. These types of questions produce accurate feedback, which helps establishments improve their quality of service.


The experiments are done on participants in groups. These experiments are used to measure the cognitive abilities of individuals. First, multiple groups are taken, then dependant variables are changed to measure the frequency of a topic. The researchers collect data by observation or with the help of a computer. 

Experiments give cause and effect results. Researchers are usually changing the variables to get the most answers. A certain type of expertise and resources are required to do this type of data collection. 

Secondary quantitative data collection method:

The secondary quantitative method is done by using already existing data relating to your topic. However, some studies and researches require summarization of existing data, which also increases the research’s effectiveness. 


Books are great sources for doing quantitative research. Moreover, it is the most reliable source that is provided for every era. And libraries also carry research papers that can be useful for research.

University research :

Educational institutions have several kinds of research in the form of thesis and dissertations. Well, if you need master thesis for your research methodologies then you have to buy Phd thesis online – The Research Guardian and you will get your assignment thesis on-time with research methodologies. This extensive research carries a huge amount of data.

Public information:

Public information like newspapers, magazines, articles, radio and dramas are also used as secondary quantitative data. 

Qualitative methodology

Qualitative research methodology is completely natural, subjective and descriptive. Any theory is tested out by observations of the behaviour, opinion and attitudes. As its name indicates, the main aim of qualitative research methodology is to consider the quality of a phenomenon.
Many research has been able to prove this with the help of the qualitative research method. Therefore, any research involving the participants’ feelings, opinions, and viewpoints can be called qualitative research.
Most research thesis utilizes this method to present the facts, and you are not allowed to put in your opinions. Your information should be unbiased and completely dependent on the participant’s reactions and opinions. 

Qualitative data collection is all the data you receive first-hand by conducting your research methods. No tools are required in this research method. Large groups are not used for this research methodology. Instead, one-on-one interviews, simple observations and 

Ethnographic Observation:

This observation is the most extensive and difficult research method. It involves the researcher living with the participants and observes their ways and daily life. By this method, the researcher can understand the viewpoint and habits of a group or a participant. 

Open-ended surveys:

An open-ended survey gives the researcher the ability to get an explanation for picking aside. They get the answer to the question “why.” 

Oral history:

Oral history is a method used to recreate and record a historical account by a participant. For example, a soldier sits with a researcher to talk about his experience and events in a war. 

Final Word: the hidden research methodology

Another research methodology that can give you full proof results; the mixed research methodology. However, this kind of methodology is not popular, and those who have used a mixed research approach get the best results. 

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