How to Make a Clothing Website in 2023?


In this blog guide, we’ll go through all the steps to making an online clothing website, from selecting a builder to adding the products. We’ll show how to optimize this store so customers can quickly discover that on Google!

Tools You Need

Here are the tools you’ll require to create an online clothing store. Here are a few essentials that you might find helpful, too.

  • Website Builder: It is a platform where you build an online store.
  • Brand Content: Here, you will get a store bio, product information, and all these to make an online store exclusive.
  • Product Photos: Ensure utilizing high-quality images and showing products the best advantages.
  • Domain Name: Use a custom-made domain name that costs you extra, and we will make the store look more professional.
  • Branded social media: Ideal for marketing online stores while they become set!

How to Make a Clothing Website in 2023: A Step-by-Step Guide

1. Test & Select the Online Store Builder

Online store builders allow you to start online selling for a small price you’d pay against one pair of shoes.

Select an online store builder that suits your store requirements and can increase your business.

You’ll have to buy an e-commerce plan to connect to the payment processors helping you to make payments from the customers while selling clothes online.

However, which Builder do you need to select? With so many options available, it’s hard to know where to begin.

Let’s go through some of the top online store builders:

  • Fynd Platform: The best clothing website builder – USP: Best customer support and end-to-end logistic support
  • Shopify: The finest overall fashion store builder online – USP: sophisticated inventory systems
  • BigCommerce: The finest store to do multichannel selling – USP: social media integration
  • Wix: The best option for supplies of 8 products or less – USP: ease of use
  • Squarespace: The finest option for a brand-focused store – USP: Award-winning templates

Here is the comparison of every Platform’s rating to have a better idea about their plus points and minus points:


Name Ratings
Fynd Platform 4.9
WIX 4.5
Shopify 4.1


We recommend Fynd Platform as the finest overall store builder online due to its best customer support and end-to-end logistic support.

BigCommerce is an attractive option. It has an inventory system opposing Shopify’s and is a perfect option if you plan to sell online as it’s well-resourced to sell bulk physical items online.

Wix is a much better option for smaller stores.

If you’re conscious about your brand and storefront design, then Squarespace will be your ideal choice.

2. Selecting a Website Building Plan

Online store-building premium plans tend to become better with more spending. With more payments, you will get more templates and storage.

With paid plans, you can also dispose of a builder’s logo and attach a customized domain name to give your online store an exceptional personality.

A customized domain name makes an online clothing store look more reputable and professional. This creates trust in your brand that will eventually incentivize sales.

Squarespace and Wix provide maximum value for money from the listed websites for budget plans. If you want to sell some products, you can start with Squarespace at only $23/month, and its well-equipped e-commerce plans start at $27/month. Wix’s most low-priced e-commerce plan costs $27/ month and offers unique e-commerce. 

3. Choosing a Domain Name

To give a professional touch to the online clothing website, you should buy a custom domain name. An exclusive domain name provides a unique identity to your clothing store. With a professional-looking store, people will purchase your clothes more.

For a domain name purchase, it is easy to go directly through an online store builder or buy your own using renowned domain name registrars like

4. Choosing Your Template

Selecting a template is fun and helps you make the storefront you have dreamed about; therefore, you can hit the ground successively with the customer.

Thanks to available designed templates from builders, you can make a professional and beautiful online clothing store within Doithuong seconds. You don’t have to learn a foreign language for code too!

We are not sure which templates to use. We suggest testing some before making any decisive choice.

5. Customizing Your Templates

To personalize an online clothing website, you have to customize a template. You could customize a template through the:

  •  Adding blogs where you can provide news updates or pieces
  •  Adding new product pages
  •  Adding, moving, and removing various elements on every page
  • Changing a background image or color palette of the template
  • Adjusting the size, color, and fonts of different sections of the online store
  • Integrating social media feeds through your store

6. Adding Products to Your Store

Your product pages are the most significant part of an online clothing store, where you can convert window shoppers to paying customers!

Adding products is not an easy job to do. Here are the points that you need to consider while looking at the product pages of competitors:

  • Are the products shown in the list or grid format?
  • Can you sort products by bestselling, featured, or price?
  • Can you sort products by material, brand, or color?
  • How are the products grouped?
  • How many products are available on every page?

7. Setting a Payment Processor

A payment processor is a service that helps you take credit card payments from customers. Setting a payment processor has become an easier job to do. To sell clothes online, you must connect with your store’s payment processor.

Shopify supports many payment gateways and processors. You’ll find all the key names like Amazon Pay, PayPal, and more.

Wix has its in-house payment processor, named Wix Payments, and it also supports additional ten payment gateways like PayPal.

Squarespace and BigCommerce both support an extensive range of payment alternatives to select from. Squarespace mainly allows you to accept payments through PayPal, Stripe, and Square, whereas BigCommerce is compatible with Chase Pay, World Pay, and Venmo.

Fynd supports payment aggregators like Justpay, PayUmoney, Rupifi, Stripe, Mswipe, Razorpay, and Simpl.

8. Getting Your Clothing Website Found Online

Selling clothes online is a viable undertaking. You will need to be found on search engines to draw customers toward your clothing store online.

It means you have to consider optimizing the store for different search engines. Initially, you’ll have to find a keyword-focused title and meta description.

To inform Google that clothing store applies to these keywords, you would have to utilize them in the page title and meta description.

Often, online store builders hold your hand using an SEO procedure; however, Wix is excellent in this as Wix offers its SEO Wiz, which makes a suitable SEO plan.

Squarespace offers an in-depth SEO list in the help center. It’s not beginner-friendly like Wix’s SEO Wiz; however, it is a fantastic resource to help optimize your clothing store.

9. Previewing and Publishing an Online Clothing Store

Previewing a store is like looking at a mirror before leaving your house. Nobody wants to spend a day walking.

It’s crucial to observe that your clothing store looks precisely how you wish it to. More significantly, you have to ensure that everything works seamlessly to ensure a good UX and you sell the maximum number of clothes possible.

We suggest you ask a family member or friend to assist you in previewing your clothing store because you might have missed a few silly mistakes after creating it and staring at it for a long time.

Once you preview your clothing website and are completely satisfied with it, you can publish it and start to sell clothes online!

10. Marketing Your Clothing Store Online

Starting your store is the initial step, but to ensure that you start selling clothing online, you will have to do marketing of your store.

We suggest marketing your clothing store online on social media. It is an easy and free method to make your brand successful!

BigCommerce, Shopify, and Wix have wide-ranging App Markets that help you extend your clothing store’s functionalities. Squarespace offers a bit smaller app integration library named Squarespace Extensions; however, it comprises more in-house features and doesn’t require any extra add-ons.

One more marketing method you can use is blogging. Though all the top five online store builders offer blogging functionality, Squarespace offers the finest blogging tools. Wix comes second, with Shopify and BigCommerce coming after that.

With easy, efficient, and reasonably priced marketing methods, an online clothing store would make huge money in no time.


You’re completely aware of all the key steps you have to take to set up an online store and begin selling. You’re perhaps also pleased to find out that it’s not as methodological as you could have thought!

The best option overall of all the five choices is Fynd Platform. Fynd Platform is the best Builder to help you create your website from thousands of Reviews. It allows users to develop their eCommerce website or any other website with the best customer support and end-to-end logistic support. 

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