Since you are a business on Instagram, your main objective is to get more profits in the big picture. Let’s take a look at how your Instagram posts can be used for this purpose. Firstly, upload pictures of your products in a creative manner but the product should be the highlight and in a high-resolution photo. In case of a business account, you should give more time and effort to getting the perfect picture that will appeal to the consumers.
Use easy links to allow your followers a fast and easy way to purchase any product that catches their fancy. If you upload the picture of a specific product, add a link in the caption to direct the user to the main website where they can purchase it. This makes it convenient for them and much more likely for you to make a sale. Don’t be crude and overly objective in your posts.
Be subtle in your message to followers when you coax them to buy your products. The post should be attractive and have its own story. It should not just be a catalogue image of a product with the price on it. Make the picture compelling and the product look good in a way that the user wants to go ahead and buy it from the link you have added somewhere in there.
Use the Instagram direct feature for interacting with prospective customers. This allows the conversation to be private and you can send pictures, video or just messages via this. It doesn’t just have to be about sales but just so that you can reach out to followers who are particularly active on your page. This makes them feel appreciated and gains you a loyal customer too.