One of the top problems educators face is marketing and selling their programs. For example, a high school teacher may not have the programming skills or knowledge to create an online interactive course. In contrast, a college instructor may know but not have time to develop an interactive course. This can be overwhelming and frustrating for teachers, which is why we’ve compiled these tips for marketing your eLearning courses.
Tips for Marketing and Selling Your eLearning Programs
Create a course (How to create an online course) description that markets your course as “the best program available”. You’ll want to make sure you’re specific about why your program is the best, rather than just stating it as fact. For example, compare your curriculum to another program and state why it has more merit than the other one. Don’t be afraid to brag a little bit! Remember – there is no such thing as too much marketing. Make the customer want to buy your product by telling them why it’s better than another product on the market.
Include testimonials from satisfied customers. Let your students or customers know what they need to do to become a testimonial for your course or program. You can easily include this information either on the sales page of your website or in the “about” section of your online course.
Get a tutor, professor, or another expert to evaluate your product and tell people why they should purchase it. This can be an effective way to promote your product, but it can also be time consuming and costly. Look to local and national associations for experts who can endorse your product on your sales page or website. This can be an excellent way to create a small following in your area of expertise.
Offer a free trial period for a limited amount of time for potential customers to buy your product. A free trial period is a great way to attract new customers, and it’s an excellent opportunity for them to test the quality of your product before they invest money into it. A free trial period should offer as much as 24 hours or more – enough time to get people Fb ad management interested in buying your program
Post testimonials from satisfied customers on your website or social media pages. Posting testimonials on your website can work wonders for attracting new customers, and it’s a great way to showcase the quality of your product. Email the person and ask them to include it in your testimonial section on your website to post a testimonial. You can also send the testimonials on a CD or USB memory stick.
Launch a social media campaign and have students share their experience with the program. By creating a Facebook page or Twitter account and hosting competitions, students will be encouraged to create profiles and share their experiences with others using social media sites such as Facebook, Twitter, etc. Be sure to promote these campaigns through posts on your blog as well.
Some other great tips for marketing your eLearning programs:
Provide a free eLearning course to download and use for free to attract customers. You can provide this on a website that you own by providing a URL with the course, or you can purchase the course from an online store such as SlideShare, which allows you to sell products without worrying about hosting it yourself.
Ask existing customers to leave comments so that they can promote your product. It’s essential to communicate with people who have already purchased your eLearning product to let them know new materials are being released so that they can promote your program on their website or blog.
Offer a “teacher discount” for educators willing to share their knowledge on how they used the program (How to sell online courses)with others to promote it. If educators use your program, you can be sure that they’ll want to recommend it to others, so ask them to provide testimonials on their websites or social media pages.
Try to get your product reviewed by eLearning industry experts such as top bloggers and social media figures interested in your subject matter and have the knowledge necessary to review your product. This can help generate sales for you, especially if the reviewer mentions using your product before getting it reviewed by them.