What are the most in-demand skills you need for a digital marketing career in 2022?

2022 is already proving to be a great year for digital marketing. A recent LinkedIn report placed digital marketing jobs as one of the top vacancies on its platform, next only to tech and finance. The demand for qualified digital marketing professionals can only be expected to grow in the year ahead.

Although there is no shortage of careers in digital marketing, a successful career path in the industry requires you to possess a plethora of marketing and organisational skills. While you can acquire some of the skills by working in the industry, a digital marketing programme can be a great way to gain the relevant skills.

Read ahead to learn what are the top skill sets that can make you a successful digital marketer in 2022.

What are the top digital marketing skills you need for a marketing career?

Whether you are a small business owner or an executive at a digital marketing agency, you need to know how to engage with your audience and convince them about your products or services.

Here are some crucial skills you ought to have in your kitty before becoming a digital marketer.

1. Copywriting and editing skills: Good content sits at the heart of any digital marketing strategy. You should be able to produce content that sits well with your target audience and convinces them to do as you want them to. Good copy or content writing skills are important for creating audience-friendly content that can rank well in search engines.
2. Search engine optimisation (SEO): Even if you know how to create compelling content, it can easily get lost in the sea of online resources unless you know how to rank it well in search engines. Expertise in SEO allows you to ensure that your content is the first thing that your audience sees when they are searching for a related query.
3. Social media marketing: In the day and age of social media, SEO tactics won’t be able to ensure enough eyeballs on their own. Knowing your way in and out of different social media platforms can help you engage with potential customers in a more meaningful way. Knowledge of social media marketing or SEM also helps you improve your brand awareness and reach out to target customers in their turf.
4. Marketing automation and technology: Much like any other industry, the digital marketing domain has also been hugely influenced by technological innovations. Knowing about them and adopting them can give your brand an early bird advantage and help you automate a lot of your marketing operations.

Apart from these skills, you also need considerable levels of expertise in email marketing, social listening, customer relationship management, and UI design. You also need to be familiar with paid search engines and social advertising strategies.

A good foundation in digital marketing can ensure you know how to make your business appealing to the internet-savvy digital audiences in 2022. A well-designed digital marketing curriculum might be the fastest way to gain all these skills.

Look for appropriate digital marketing courses offered by reputed universities in your area today to begin a successful digital marketing career.