Advertising or PR? Marketing or Sales? Sometimes people in business get lost in which sphere to invest more to benefit the company. While we will talk mainly about advertising, it is worth stating that PR campaigns, marketing strategies, and sales tactics are essential for the outstanding success of the business.
Therefore, you can at least keep the bare minimum efforts for those three and go for advertisements for fast results.
Who is advertising for?
All types of businesses are exposed to advertisements daily. What makes your potential customers want your product or service over a competitor’s? You have to figure that out and work on it with your ad. You can also find some tips for creating a successful ad campaign. This is why you should look into programmatic advertising. Buying media programmatically in-house can be more efficient and cheaper than buying it manually. There is also a range of exciting formats to advertise your company.
Why do you need advertising?
Advertising is essential to drive sales and increase your brand awareness. All you need to do is allocate some money from your budget to cover the ad costs. You will get fast results, and you will be able to target your audience. Here are the three reasons why you need advertising:
#1 Short-term results
It is a widely discussed thought that while PR is for building long-term goals and results, advertising satisfies short-term needs. With advertising, you can spend as much as you want, and if well done, you can get faster results and increase sales. For example, let’s say you have products left in the storage, and you want to sell those quicker to free up space for new arrivals, place ads, lead customers to your website or online shop, and drive sales quickly. Next, you just need to classify the products on your website’s admin panel and ensure your products are nicely shown to your customers.
#2 Direct targeting
Advertising is more direct, detailed, and on point. Especially with advertising through digital media, you can specify and narrow down the list of people you want your ad to reach. When working with social media content that might serve as a repost for Instagram or Facebook, you can narrow down your target audience by demographics, behaviors, and interests and allocate a budget for a day to run the ad. The same with go for google ads. Direct targeting will allow your ad budget to be spent more effectively and give you better results.
#3 Flexible budget
While PR costs might be less than advertising generally taken, you have the flexibility to choose the amount to be spent with ad costs. You have complete control of the expenses on advertisements. Whether you want to spend daily $50 for the ad or $500 for the entire 5-day ad campaign, it is your choice. When placing the ad, state the budget, and you can run the ad with the expenditure you have in mind. Importantly, you can choose to have different budgets for different ad campaigns, and it is all in your hand.
Advertising can help you get fast results for your business, such as increasing the number of customers, driving more sales, and getting more revenues. This is one of the main reasons you should consider advertising to promote your business. Other than that, the opportunity to control the ad budget and target the audience in detail are other crucial reasons advertising can be more effective than different ways of business promotion.