Importance of SMS

Texting has surpassed direct calling in popularity, yet it still allows for two-way communication. 90% of text messages are opened and read within three minutes of reception. Businesses use this type of dedication as their promotional materials.

For the past several years, organisations have discovered ways to modify and optimise SMS for usage in customer care.

An organisation can benefit from using an SMS service to:

  • Gain and keep a loyal clientele
  • Boost customer loyalty to their brand.
  • Communicate quickly and effectively.
  • Increase sales by attracting new clients.
  • Earn a return on investment (ROI)
  • With authorisation, you can use a customer’s cell number to communicate and promote to those consumers who have signed up for your services.

As part of many service providers’ programmes, you can assign keywords and subsets of terms to specific customers in your database. Another option is segmenting clients based on product preferences, demographics, or other criteria. Your contacts can then opt-in to receive messages from your organisation that they are interested in receiving.

If you have a CommBox account, you can easily add an SMS module to it, allowing you to communicate with your customers and colleagues via CommBox’s smart inbox. CommBox’s smart inbox, for example, allows you to receive and respond to SMS messages sent to your company’s phone number. There will be more information on how to set up and use an SMS module shortly.

Reduced expenses due to the use of text messaging

SMS is deeply examined since it is digital information as long as you’ve efficiently segmented your messages, such as with service texts, promotion texts, news-related SMS, etc. When that happens, all of your customer’s SMS messages might be:

  • Stored
  • Tracked
  • Analysed
  • Measured

This kind of in-depth analysis may be completed in a matter of seconds! You can observe what is working for your marketing department so that they may take advantage of it and refine their messages to maximise sales possibilities and their return on investment (ROI).

Compared to other marketing techniques like billboards, TV advertisements, or leaflet drops, this simple media marketing technique saves significant time and allows for a more straightforward assessment of results/ROI.


SMS service is a highly personalised form of communication since it is sent to each recipient in real-time. Because mobile phones are such intimate gadgets, individuals tend to respond immediately with greater intimacy. Therefore, delivering it with a personalised note to each recipient will elevate the effect even greater.

For the sake of the business, one should have an email database and a phone number database. The fact that many individuals consider their phone numbers so personal is evidence of this. Customers are more likely to respond to your messages if you have a phone number because they welcomed you in.


They’re much more affordable if you buy a lot of text messages. Unlike traditional marketing channels, such as TV, radio, and print media, this marketing method gives cost-effective outcomes.


SMS has become a popular method of communication for people all over the world because of its portability and ease of use. To access and read a message, all you need to do is follow the simple instructions provided in the message. The limited character count (160 characters) ensures that communications are short, sweet, and to the point. Also, who doesn’t appreciate things being simple and sweet?

Marketing on a global scale

Text messages are delivered if the recipient has a current mobile device and a working cell phone signal. As a result, you’ll be able to communicate with millions of individuals at any time, from any location.

SMS is one of the few technologies used by the world’s mobile phone service providers because of the expected daily usage of 7 billion mobile phones. Text messaging allows you to communicate with anybody on the globe.

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